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How to Make Your Website More User-Friendly

  • Writer: Matthew Blackford
    Matthew Blackford
  • Sep 16
  • 2 min read

A website can look beautiful, but if visitors struggle to use it, they won’t stick around. User experience (UX) is just as important as design. In 2025, customers expect websites to be fast, clear, and effortless to navigate. The easier your site is to use, the more likely visitors are to become customers.


Here’s how to make your website more user-friendly—and why it matters for your business.


Prioritize speed

Slow websites frustrate users. If a page takes more than a few seconds to load, most people will leave.

Fix it: Compress images, use a reliable host, and minimize unnecessary plugins or scripts. Test your site with Google PageSpeed Insights to see where you can improve.


Simplify navigation

Visitors should find what they’re looking for in just a few clicks. Complicated menus, hidden pages, or confusing labels push people away.

Fix it:

  • Keep your main menu short and clear.

  • Use descriptive labels (e.g., “Services” instead of “What We Do”).

  • Add a search bar for larger sites.


Make it mobile-first

Most browsing happens on phones. If your site isn’t designed for mobile, you’re losing customers.

Fix it: Use responsive design that adapts to different screen sizes. Buttons should be easy to tap, fonts easy to read, and layouts simple to scroll.


Use clear calls-to-action (CTAs)

Customers shouldn’t have to guess what to do next. A strong CTA guides them naturally toward booking, buying, or contacting you.

Fix it: Place CTAs in visible spots, use action-oriented text, and avoid cluttering the page with too many competing options.


Improve readability

Walls of text turn visitors away. Good readability keeps people engaged.

Fix it:

  • Break content into short paragraphs.

  • Use headings and bullet points.

  • Stick to clean, legible fonts with good contrast.


Add visuals strategically

Images, videos, and icons help explain ideas and make your site more engaging—but only if they add value.

Fix it: Use high-quality visuals that reflect your brand. Add alt text for SEO and accessibility. Avoid generic stock photos when possible.


Ensure accessibility

An accessible website works for everyone, including people with disabilities.

Fix it:

  • Add alt text to images.

  • Use strong color contrast.

  • Make sure forms and navigation are screen-reader friendly.

Accessibility isn’t just good practice—it also builds trust with customers.


Test and improve

User-friendliness isn’t a one-time project. Regularly test your site by asking real people to use it. Watch where they get stuck and adjust accordingly.


The takeaway

A user-friendly website doesn’t just look good—it works. By focusing on speed, clarity, and accessibility, you make it easy for visitors to become customers.

At SiteScope Media, we design websites with user experience at the core—fast, mobile-first, and easy to navigate.


Stay connected with us here:

Because the best website isn’t just attractive—it’s effortless to use.

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