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Many small business websites lose customers because of simple mistakes. SiteScope Media highlights the top five errors—from slow speeds to poor SEO—and shows how to fix them.

Websites don’t need to be pushy to make sales. SiteScope Media explains how to design a website that sells naturally—through clean design, social proof, and customer-first messaging.

Choosing between Google Ads and social media ads comes down to your goals. This post from SiteScope Media breaks down which platform drives leads, builds awareness, and delivers the best ROI for small businesses in 2025.

Building a brand identity goes beyond a logo or color scheme—it’s about creating a consistent look, voice, and experience that customers instantly recognize. In this post, SiteScope Media shares how to develop a brand that connects with your audience, builds trust, and keeps your business top-of-mind.

Search engine optimization (SEO) changes constantly, but the fundamentals stay the same: Google wants to connect people with the most...